How We Calculate Risk: Fear of Flying After 9/11 Led to Increase in Auto Deaths
Posted on January 16, 2008 by Trevor Butterworth
Trevor Butterworth
When it comes to calculating risk, we are hardwired to respond to the risks of a pre-modern world. As STATS Senior Fellow Maia Szalavitz points out in the January/February issue of Psychology Today:
The human brain is exquisitely adapted to respond to risk—uncertainty about the outcome of actions. Faced with a precipice or a predator, [...]
Filed under: Risk, Risk From Driving, Risk From Flying, risk analysis | Tagged: Cass Sunstein, Garrick Blalock, James Flanagan, Maia Szalavitz, Michael Sivak, Psychology Today | 1 Comment »
