A new study in Pediatrics warns that parenting magazines geared towards women who are pregnant routinely portray sleeping babies in inappropriate positions and environments. The researchers evaluated photographs of sleeping babies in 28 magazines to see if they conformed to the American Academy of Pediatrics safe sleeping guidelines. The conclusion:
“More than one third of pictures of sleeping infants in magazines geared toward childbearing women demonstrated infants in an inappropriate sleep position, and two thirds of pictures of infant sleep environments were not consistent with AAP recommendations. Messages in the media that are inconsistent with health care messages create confusion and misinformation about infant sleep safety and may lead inadvertently to unsafe practices.”
As MedPage Today notes, the AAP “started recommending that babies sleep on their backs to reduce the risk of sudden infant death syndrome (SIDS) in 1992. It has since advised parents to remove pillows, soft bedding, and other objects from infant sleep areas.”
Wow…andthey call themselves parenting magazines!
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